Prior · email systemsEmail deliveryUS marketing agency (anonymous)

Multi-brand email systems for a marketing agency

Responsive email template series for 7–10 client brands of a US marketing agency — team-led development and onboarding workflow.

Development lead under agency employment — RDX was not the contracting party

Full-page view of marketing agency client email or campaign template — Multi-brand email delivery — branding anonymized

Stack

Tools involved

HTMLCSSEmail developmentLitmusTeam leadership

“The agency could launch campaigns for new client brands without rebuilding templates from scratch each time — delivery stayed consistent across the roster.”
— US marketing agency (anonymous)

Challenge

The agency onboarded multiple client brands and needed consistent, cross-client-compatible email templates — not one-off designs per inbox.

Approach

Led a team of 3–5 developers to deliver initial template series per brand, with shared patterns for responsiveness, accessibility, and client handoff.

Deliverables

Responsive templates across multiple agency client brands
Cross-client compatibility testing workflow
Brand-consistent patterns and reusable components
Client onboarding documentation for ongoing campaigns
Team coordination across parallel brand deliveries